Lululemon Athletica: Chip Wilson

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Today’s callers: Jane in Minnesota wants to scale her artful pants brand while staying true to her locally-made mission. Then Melissa in New Mexico wonders how to respond to diminishing returns on digital advertising for her grief care packages. And Lee in Massachusetts hopes to ...  Show more

Can you reinvigorate a beloved but troubled brand by applying lessons from a different industry? Under Armour CEO Stephanie Linnartz firmly believes so — and earlier this year made the leap from Marriott to become the first woman to helm a major sports apparel brand.

She ...

This is Zack Fuss, an investor at Irenic Capital, and today we’re breaking down Lululemon Athletica. The Canadian company, founded by Chip Wilson in 1998, has grown from a pop-up store in a yoga class to a $45 billion apparel business. Along the way, it pioneered the trend of ath ...  Show more

Every new Nike employee gets a list of principles that serves as the company’s philosophy. One: Our business is change. Two: We’re on offense, all the time.

With those principles Nike sprinted from $29 million in revenue in 1973 to more than $85 ...

Today is Thursday, February 9, and we're looking at Nike vs. Lululemon.

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