Patagonia: Yvon Chouinard (2016)

Today’s callers: Kristina in Ohio looks for avenues beyond organic social media to market her furniture designed for toddlers and parents alike. Then Phil in Michigan considers the best messaging to brew interest in his farm-made cherry vinegar. And Caroline in California scouts ...  Show more

At 25, Justin Gold was making experimental peanut butter in his home kitchen with a food processor and a stack of recipe journals. His singular obsession: bring new life to a tired lunchtime staple.What started as late-night experiments with honey, cinnamon and banana eventually ...  Show more

It’s 1970 and The North Face’s new owner Hap Klopp is on a mission to turn the dirtbag outdoor store he bought into an industry trailblazer. But with outdoor activity still a niche pastime, he’s going to have to do more than create gear – he’s going to have to create a market ...

It’s the dawn of the 1990s and Yvon Chouinard is struggling to come to terms with his new status as a successful entrepreneur. He cannot decide what to do with the fast-growing monster he’s created.  

Meanwhile, The North Face’s new owner Odyssey International ...

It’s the 1960s, and two climbing buddies are about to lay the foundations for a new industry.

The older of the two is an outdoorsman and part-time blacksmith Yvon Chouinard. His younger buddy is Doug Tompkins, who abandoned his Connecticut rich-kid life to find his kicks ...

Classic episode: You need a strong culture to build a company that will scale beyond the early days of start up. And strong company cultures only emerge when every employee feels they own the culture from day one. Here's how Reed Hastings did it – and made Netflix culture (and ...