Patagonia: Yvon Chouinard (2016)

Today’s callers: Lindzi from Chicago wants to expand her gourmet marshmallow brand into retail without cannibalizing her high-margin DTC sales. Then, Vivi from Hawaii considers how to best tell her sustainable swimwear brand’s story to a digital audience. And Aly from Los Angeles ...  Show more

In the early 1990’s, Tim League spent $50,000 in savings to lease an abandoned movie theater on the wrong side of the tracks—a shaky experiment that eventually grew into a thriving national chain. As Tim and his wife Karrie built theaters in Austin and beyond, they made a name fo ...  Show more

Designed to keep climbers snug on El Capitan, the Patagonia fleece became the unofficial uniform of venture capitalists and finance bros (earning the nickname Patagucci). But thrill-seeking Patagonia founder Yvon Chouinard never aimed for a high-end market. In fact, he built a $3 ...  Show more

It’s the late 1970s and Patagonia’s living hand to mouth and looking for a way to stoke sales. But when founder Yvon Chouinard suggests making a jersey from an unusual fabric, Patagonia creates a mountain staple and finds its products becoming a favorite of the catwalk crowd.Mean ...  Show more

It’s 1970 and The North Face’s new owner Hap Klopp is on a mission to turn the dirtbag outdoor store he bought into an industry trailblazer. But with outdoor activity still a niche pastime, he’s going to have to do more than create gear – he’s going to have to create a market too ...  Show more

It’s 2010 and Yvon Chouinard is about to give Patagonia’s executives their toughest challenge yet: telling people to buy less Patagonia gear.Meanwhile, The North Face is playing catch up on environmental responsibility with a spate on new initiatives.But soon, the two rivals will ...  Show more