Spanx: Sara Blakely (2017)

In the late 1990s, Shep and Ian Murray looked at a shrinking category–men’s ties–and saw an opportunity: a necktie isn’t just functional. It’s expressive. It can signal identity, taste, aspiration. With no fashion experience and no outside investors, the Murray brothers started m ...  Show more

Today’s callers: Christina from California wonders how to build trust with her fragrance brand formulated without allergens. Then, James, also from California, assesses how he can create more brand awareness for his kids' flip flop company. And Ben from Florida evaluates whether ...  Show more

How to find your big idea? Look for it. And look for it. And be ready to act. Spanx founder Sara Blakely was actively seeking a business idea when she thought of Spanx (she shares a never-fail technique). Then she moved fast, found help in the right places, and went all-in. Th ...

#359: Boss Mom Founder Dana Malstaff lays out approaches for building an online following, climbing the business ladder, and optimizing your time—even if you don't have much time available in the first place. Podcast show notes available here: https://www.smartpassiveincome.com/s ...  Show more

Meet Jessica Sometimes our journey to what we are destined to do could take many turns and twists. That’s exactly what happened to singer/songwriter Jessica Childress . After quitting her full-time job in public relations a few years ago Childress decided to swap her 9-5 corporat ...  Show more

Wondering whether to make yourself the face of your company? Worried about balancing professionalism with personal branding? To discover how to leverage your personality to build client trust and supercharge sales, Brooke Sellas interviews Sarah Scott.Guest: Sarah ScottReview our ...  Show more