Spanx: Sara Blakely (2017)

A bright blue guitar covered in orange koi fish vanished from a museum display … and Swifties immediately knew what it meant.That distinctive guitar—the one Taylor Swift used to record Speak Now—had been a gift. Hand crafted, by the founders of Taylor Guitars. When she brought it ...  Show more

Plus, how candor has been a more effective press strategy than talking points for (the literal) Mrs. Meyers.First we meet Allison in California, seeking marketing ideas for her novel wig designs which aren’t done justice by photos alone. Next, Nick in Idaho wonders whether retail ...  Show more

How to find your big idea? Look for it. And look for it. And be ready to act. Spanx founder Sara Blakely was actively seeking a business idea when she thought of Spanx (she shares a never-fail technique). Then she moved fast, found help in the right places, and went all-in. Th ...

#359: Boss Mom Founder Dana Malstaff lays out approaches for building an online following, climbing the business ladder, and optimizing your time—even if you don't have much time available in the first place. Podcast show notes available here: https://www.smartpassiveincome.com/s ...  Show more

Meet Jessica Sometimes our journey to what we are destined to do could take many turns and twists. That’s exactly what happened to singer/songwriter Jessica Childress . After quitting her full-time job in public relations a few years ago Childress decided to swap her 9-5 corporat ...  Show more

Wondering whether to make yourself the face of your company? Worried about balancing professionalism with personal branding? To discover how to leverage your personality to build client trust and supercharge sales, Brooke Sellas interviews Sarah Scott. Guest: Sarah Scott Review o ...  Show more