5-Hour Energy: Manoj Bhargava

Today’s callers: Mercedes in Utah tries to find harmony between quality and speed as she scales her concert attire brand for musicians. Then Danny in Colorado grapples with the tradeoffs of growing his sustainable and functional coffee brand. And Riya in Illinois wonders how to b ...  Show more

Stories about starting a business are almost always full of drama. They’re about ambition, loss, triumph, catastrophe, resilience. And they’re also full of life lessons – which is why Guy Raz launched How I Built This 10 years ago: He wanted to host a free master class in entrepr ...  Show more

LifeAid’s Aaron Hinde (@aaronhinde) stopped by to talk “vitamins that you’ll enjoy drinking.” He built a new beverage brand from zero to $100m+ in value, taking on the big boys like Red Bull, Monster etc.. He talks about coming up with the formula, and their distribution strategy ...  Show more

It’s the early 1980s, and in Bangkok, Thailand, a jet-lagged toothpaste marketing exec named Dietrich Mateschitz has just tasted Krating Daeng, an energy tonic popular with rickshaw drivers. The flavor is repellant—it’s sickly sweet—but to Mateschitz’s surprise, it completely cur ...  Show more

As the extreme marketing battle between Red Bull and Monster reaches unprecedented heights (128,000 feet above sea level, to be precise), a new challenger steps onto the scene. 5-hour Energy, the tiny titan in the two ounce can, quickly plows through the energy drink market, gene ...  Show more

We go to India to find out what it takes to manage one of the country's most iconic brands – Bisleri. It is so popular that it has become synonymous with the product itself - bottled mineral water. We hear from CEO Angelo George about the ethics of paying for water, plastic pollu ...  Show more