Atari & Chuck E. Cheese's: Nolan Bushnell

Today’s callers: Lindzi from Chicago wants to expand her gourmet marshmallow brand into retail without cannibalizing her high-margin DTC sales. Then, Vivi from Hawaii considers how to best tell her sustainable swimwear brand’s story to a digital audience. And Aly from Los Angeles ...  Show more

In the early 1990’s, Tim League spent $50,000 in savings to lease an abandoned movie theater on the wrong side of the tracks—a shaky experiment that eventually grew into a thriving national chain. As Tim and his wife Karrie built theaters in Austin and beyond, they made a name fo ...  Show more

It’s 1976, and Atari founder Nolan Bushnell is on a mission to launch a family arcade disguised as a pizza parlor. He comes up with a name that’s impossible not to smile at—“Chuck E. Cheese”—and combines pizza, video games, and animatronic entertainment. The chain quickly becomin ...  Show more

Computer Space von Nolan Bushnell war das erste kommerziell vertriebene Videogame der Welt. Aber es ist ihm nicht massenhaft aus den Händen gerissen worden. Nun versuchen Bushnell und seine Mitstreiter bei der neuen Firma Atari einen Spielautomaten für Arcades und Spielhallen auf ...  Show more

It’s 1982, and after months of bitter fighting, Nolan Bushnell of Chuck E. Cheese’s Pizza Time Theater and Robert Brock of ShowBiz Pizza Place finally strike a legal truce. With the video game market crashing and the novelty of their brands fading, Chuck E. Cheese faces mounting ...  Show more

For many Americans, Chuck E. Cheese is an immediate hit of pure nostalgia -- the pizza! The birthdays! The games! And, of course, the characters. In this week's special two-part episode, Ben, Noel and Max dive deep into the strange history of Chuck E. Cheese, from its founding da ...  Show more