Zappos: Tony Hsieh

Kettle Chips: Cameron Healy. The Wild Bet That Made a BrandMost founders expand the “right” way: local → regional → national → international.Cameron Healy totally skipped the “national” part. When Kettle Chips was still an upstart regional brand, Cameron made a move that seems al ...  عرض المزيد

Today’s callers: Jess from Washington seeks counsel on structuring a collaboration between her sympathy cards company and a pet products brand. Then, Caroline from Colorado wonders if she should build an in-house production team or outsource manufacturing for her decorative garla ...  عرض المزيد

Today is Friday, December 4, and we’re looking at Zappos.com vs. DSW.

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Great branding is about identity – and it’s about matchmaking too. No one knows this better than the legendary co-founder of Nike, Phil Knight. When he and his partner, Hall of Fame track coach Bill Bowerman, started the sneaker company, they never tried to force-feed customer ...

Today is Monday, February 15, and we’re looking at Nike vs. Zappos.

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Today is Monday, July 22, and we’re looking at Nike vs. Adidas.

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