Patagonia: Yvon Chouinard

Today’s callers: David from New Jersey struggles with self-doubt as he works to grow his muscle-scraping soap brand. Then, Marnie from Australia wants to convince customers that her colorful tick-repellent socks are worth the premium price. And David from New York wants his compa ...  Show more

NVIDIA is one of the most valuable companies in human history. Its chips run the AI systems transforming everything from entertainment to warfare. But for years, almost nobody believed in co-founder Jensen Huang’s vision. Jensen spent nearly a decade pouring billions into a techn ...  Show more

It’s the dawn of the 1990s and Yvon Chouinard is struggling to come to terms with his new status as a successful entrepreneur. He cannot decide what to do with the fast-growing monster he’s created.  

Meanwhile, The North Face’s new owner Odyssey International ...

It’s 1970 and The North Face’s new owner Hap Klopp is on a mission to turn the dirtbag outdoor store he bought into an industry trailblazer. But with outdoor activity still a niche pastime, he’s going to have to do more than create gear – he’s going to have to create a market ...

It’s the 1960s, and two climbing buddies are about to lay the foundations for a new industry.

The older of the two is an outdoorsman and part-time blacksmith Yvon Chouinard. His younger buddy is Doug Tompkins, who abandoned his Connecticut rich-kid life to find his kicks ...

It’s the late 1990s and The North Face is seeking to attract mainstream customers by opening hundreds of Summit Shops within the nation’s stores.

But when the expected avalanche of sales fails to materialize, the company finds itself slipping over the edge.

Meanwhi ...