An Interview with Salesforce

In this episode, I discuss the incredible value of a Super Bowl advertisement and why, despite the high $10 million price tag, the attention is still "disproportionately the best advertising media deal in the world." I also break down why creative messaging is the real variable o ...  Show more

In this episode, I sit down with a group of creators and marketers to break down the profound shift from social media to interest media and what it means for your personal brand. I reveal why I'm pushing creators to double down on Snapchat Spotlight, YouTube Shorts, and Facebook. ...  Show more

It's hard to be a great salesperson without coming across as pushy. Most people think that in order to be a successful salesperson, you have to be manipulative, aggressive, and often times slimy. This simply isn't true.The growth velocity podcast is here to help. In this episode, ...  Show more

Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price by Keenan Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/gap-selli ...  Show more

Selling is typically giving money in exchange for a product or service. Selling is requires tact and charisma. Sales can be grating and obnoxious when done poorly Selling is a delicate but structured art with a lot of room for things to go wrong. The success of your sales efforts ...  Show more

In this cross-over episode, we’re sharing an episode from Mental Selling. This show is produced by Sweet Fish Media. Sales is one of the only professions where we allow it to be defined by the people who do it badly. Top salespeople are ones who earnestly want to improve life for ...  Show more