This Week In Highlights | 6-5-17

This Week In Highlights | 6-5-17

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Is a $10 Million Super Bowl Ad Still a Good Deal?

In this episode, I discuss the incredible value of a Super Bowl advertisement and why, despite the high $10 million price tag, the attention is still "disproportionately the best advertising media deal in the world." I also break down why creative messaging is the real variable o ...  Show more

How to Grow as a Creator in the Interest Media Era

In this episode, I sit down with a group of creators and marketers to break down the profound shift from social media to interest media and what it means for your personal brand. I reveal why I'm pushing creators to double down on Snapchat Spotlight, YouTube Shorts, and Facebook. ...  Show more

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