Nike vs Adidas - Rebound | 5

With all the hype around portable and smart speakers, it’s easy to forget that they didn’t always exist. In fact, it took one fateful meeting with Monster Cables and Interscope Records to really kick the industry off. In this one-episode Business Battle, we explore the time when ...  Show more

A former high school dropout named Bill Rosenberg has big dreams and a passion for coffee. In 1950, in the small town of Quincy, Massachusetts he’s got a thriving coffee and donut shop called Dunkin Donuts. In front of the store he proudly puts up a huge sign that reads, World’s ...  Show more

Lancé sur les écrans en 1988, le nouveau slogan de Nike, "Just Do It" marque les esprits dans le monde entier et permet à Nike de devenir en quelques années le nouveau leader du marché. Pendant ce temps, Adidas traverse une mauvaise passe. Ventes en baisse, modèles dépassés, spor ...  Show more

Nike’s streak as the undisputed leader in the activewear category spans generations, but the brand is facing its most significant hurdles in decades. However, recent shifts in leadership, oversupply issues and a botched direct-to-consumer strategy have chipped away at its once ...

In 2015, Kanye West turned his back on Nike, an all out battle in the ongoing war for sneaker supremacy. Nike and Adidas are two multinational companies worth billions in an industry estimated to be valued at $220 Billion by 2020 (which is double the GDP of Ukraine) but that begs ...  Show more

Nike — it’s perhaps the most iconic and most prolific brand of the modern era. On any given day, swooshes adorn the feet of more people on earth than any other footwear company — by a long shot.If you read Shoe Dog or watched Air, you may think you know its history. But Shoe Dog ...  Show more