Red Bull vs Monster - Buzzkill | 3

With all the hype around portable and smart speakers, it’s easy to forget that they didn’t always exist. In fact, it took one fateful meeting with Monster Cables and Interscope Records to really kick the industry off. In this one-episode Business Battle, we explore the time when ...  Afficher plus

Ninety-six percent of Americans now shop online, snapping up everything from rare coins to industrial-sized barrels of hand sanitizer. Almost half of those purchases take place on one website: Amazon. But before sales were a click away, Walmart was the top dog, decimating main st ...  Afficher plus

The energy drink company has built a billion-dollar brand promoting extreme sports like BASE jumping. Who’s responsible when it goes wrong?

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What’s keeping us up at night (besides our own thoughts)? An 8.4-oz blue-and-silver can of caffeine, taurine, sugar, and flavoring that’s part LaCroix, part Robitussin. Red Bull is not only America’s best-selling energy drink, it was its first: before the Bull, ‘energy drink’ in ...  Afficher plus

For awhile, it was Red Bull that was synonymous with energy drinks. Then Monster Energy came along and turned into one of the best performing stocks of all time. And now there’s another company showing explosive growth along with a surging stock, and that’s Celsius Holdings. But ...  Afficher plus

Red Bull and GoPro are names we've all heard of, but their approach to marketing is anything but typical. High-energy, extreme sports campaigns have made these products household names and broke the advertising mold. With us today is Paul Crandell, one of the marketing legends ...