Red Bull vs Monster - Buzzkill | 3

With all the hype around portable and smart speakers, it’s easy to forget that they didn’t always exist. In fact, it took one fateful meeting with Monster Cables and Interscope Records to really kick the industry off. In this one-episode Business Battle, we explore the time when ...  Show more

A former high school dropout named Bill Rosenberg has big dreams and a passion for coffee. In 1950, in the small town of Quincy, Massachusetts he’s got a thriving coffee and donut shop called Dunkin Donuts. In front of the store he proudly puts up a huge sign that reads, World’s ...  Show more

The energy drink company has built a billion-dollar brand promoting extreme sports like BASE jumping. Who’s responsible when it goes wrong?

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What’s keeping us up at night (besides our own thoughts)? An 8.4-oz blue-and-silver can of caffeine, taurine, sugar, and flavoring that’s part LaCroix, part Robitussin. Red Bull is not only America’s best-selling energy drink, it was its first: before the Bull, ‘energy drink’ in ...  Show more

For awhile, it was Red Bull that was synonymous with energy drinks. Then Monster Energy came along and turned into one of the best performing stocks of all time. And now there’s another company showing explosive growth along with a surging stock, and that’s Celsius Holdings. But ...  Show more

Red Bull and GoPro are names we've all heard of, but their approach to marketing is anything but typical. High-energy, extreme sports campaigns have made these products household names and broke the advertising mold. With us today is Paul Crandell, one of the marketing legends ...