Nike vs Adidas - Walking Billboards | 3

With all the hype around portable and smart speakers, it’s easy to forget that they didn’t always exist. In fact, it took one fateful meeting with Monster Cables and Interscope Records to really kick the industry off. In this one-episode Business Battle, we explore the time when ...  Show more

A former high school dropout named Bill Rosenberg has big dreams and a passion for coffee. In 1950, in the small town of Quincy, Massachusetts he’s got a thriving coffee and donut shop called Dunkin Donuts. In front of the store he proudly puts up a huge sign that reads, World’s ...  Show more

Depuis que le sport professionnel existe, des athlètes se sont fait payer par des marques pour porter leurs produits. Mais les sommes en jeu ont longtemps été symboliques, jusqu'à ce que la télévision commence à diffuser les évènements sportifs. Les fans de sports pouvaient alors ...  Show more

This week, we’ll tell the stories behind some of the most famous – and infamous – sports star endorsements of all time.We’ll talk about a Rocket Richard commercial that spawned a catchphrase that nearly every Boomer can recite.We’ll look at a powerful Nike commercial Serena Willi ...  Show more

Today, it is common to see famous sportspeople advertising sports products. Do the advantages of this trend outweigh the disadvantages?   sports celebrities sports personalities famous sports stars/players  well-known athletes   promote   sports gear/equipment   compulsive buying ...  Show more

Pitchside advertising signs in stadiums are getting bigger and brighter, using advanced, digital technology to create new opportunities for marketing to fans in the stadium and those watching sports at home. But could the LED boards around the stadium distract from the action on ...  Show more