Blue Ocean Strategy and Red Ocean Traps

Blue ocean strategy is a landmark business idea, but its co-creator, Renée Mauborgne, says it’s not a guaranteed win. She discusses what specifically can go wrong when you try to implement blue ocean strategy, including the common traps managers fall into. 

<div>Comment disrupter un marché  ? En appliquant une stratégie "océan bleu" ! Développée par W. Chan Kim et Renée Mauborgne en 2005, c'est une stratégie cherchant à s’écarter des marchés hyper concurrentiels.

Source: "Stratégie océan bleu: Comment créer de nouveaux espa ...  Show more

Renée Mauborgne: Beyond Disruption Renée Mauborgne is the INSEAD Distinguished Fellow and a professor of strategy at the global business school INSEAD. She is the co-author of the 4 million copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic ...  Show more

Blue Ocean Strategy - by W Chan Kim and Renee Maurborgne'How to create uncontested market space and make the competition irrelevant' The Problem: Current markets are flooded with competition. More and more companies are competing for smaller and smaller profit margins. This cut-t ...  Show more