Nike’s Co-founder on Innovation, Culture, and...

Great branding is about identity – and it’s about matchmaking too. No one knows this better than the legendary co-founder of Nike, Phil Knight. When he and his partner, Hall of Fame track coach Bill Bowerman, started the sneaker company, they never tried to force-feed customers a ...  Show more

Join Ashto and Jonesy in this week’s episode as they delve into the fascinating world of Nike and its founder Phil Knight. In his candid and captivating memoir Shoe Dog, Knight reveals the inside story of Nike's early days as a daring start-up and its evolution into one of the mo ...  Show more

26-year-old college graduate Phil Knight founds Blue Ribbon Sports and makes a success of his plan to import Japanese running shoes to America. But as the relationship with his only supplier begins to unravel, Phil decides to gamble his company’s future on a fundamental shift in ...  Show more

What I learned from rereading Shoe Dog: A Memoir by the Creator of Nike by Phil Knight.  ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get ac ...  Show more