How to Accelerate and Bulletproof Your Career...

Talking on the phone while driving seems harmless—after all, you can talk to passengers just fine. So why is phone use so much more dangerous? There’s something subtle happening in your brain that makes it far riskier than it appears. https://www.kansashealthsystem.com/care/cente ...  Show more

When updating your resume or LinkedIn profile, it’s tempting to use words that make you sound impressive—terms like “world-class” or “team player.” But hiring managers often see those words very differently than you might expect, and they can actually work against you. https://ww ...  Show more

To say that the advertising world is competitive, would be like saying that water is wet. People fight tooth and nail to land big clients. For every account that is won, another is lost. And missing the mark on a pitch you’ve poured your soul into can be heartbreaking. But advert ...  Show more

Welcome to Impact Theory where I like to bring in guests that will challenge your thinking and help you rise to the occasion of defining your purpose and thoughtfully choosing how to live life well. Today, I’m unpacking the complexity of human rationale and the lack of it as we e ...  Show more

Get this - you are probably paying too much for your car insurance. On this episode, Nicole Beck, Head of Communications at The Zebra, will change how you feel about car insurance and show you real tips to save money right now. In this episode, Nicole shares the four biggest fact ...  Show more

Scientific Advertising by Claude Hopkins (1923) with Jay Abraham

ABOUT THE BOOK:

Whether you are considering a career in advertising or trying to find the best way to market your product, start with Claude Hopkins (1866-1932) and then mo ...