How to Accelerate and Bulletproof Your Career...

Anxiety has become incredibly common. Many people feel constantly on edge—worried about work, relationships, money, the future, or simply the pace of modern life. The usual advice focuses on calming down, reducing stress, or trying to eliminate anxiety altogether. But Dr. John De ...  Show more

When you meet someone for the first time, you form an opinion about them almost instantly. Before they’ve said more than a few words, you may already feel they are trustworthy—or not. How do we make those snap judgments so quickly, and what exactly are we picking up on? https://w ...  Show more

To say that the advertising world is competitive, would be like saying that water is wet. People fight tooth and nail to land big clients. For every account that is won, another is lost. And missing the mark on a pitch you’ve poured your soul into can be heartbreaking. But advert ...  Show more

Welcome to Impact Theory where I like to bring in guests that will challenge your thinking and help you rise to the occasion of defining your purpose and thoughtfully choosing how to live life well. Today, I’m unpacking the complexity of human rationale and the lack of it as we e ...  Show more

Get this - you are probably paying too much for your car insurance. On this episode, Nicole Beck, Head of Communications at The Zebra, will change how you feel about car insurance and show you real tips to save money right now. In this episode, Nicole shares the four biggest fact ...  Show more

Scientific Advertising by Claude Hopkins (1923) with Jay Abraham

ABOUT THE BOOK:

Whether you are considering a career in advertising or trying to find the best way to market your product, start with Claude Hopkins (1866-1932) and then mo ...