Cereal Wars - A Divine Mission | 1

With all the hype around portable and smart speakers, it’s easy to forget that they didn’t always exist. In fact, it took one fateful meeting with Monster Cables and Interscope Records to really kick the industry off. In this one-episode Business Battle, we explore the time when ...  Show more

It’s the 1960s, and two climbing buddies are about to lay the foundations for a new industry.The older of the two is an outdoorsman and part-time blacksmith Yvon Chouinard. His younger buddy is Doug Tompkins, who abandoned his Connecticut rich-kid life to find his kicks in the wi ...  Show more

John Harvey Kellogg was a famous American physician. His brother Will was an ingenious businessman. Together, they invented flaked cereal and revolutionized American breakfast. But John Harvey and Will were bitter rivals, and they waged war over the very food that made them famou ...  Show more

For the first 150 years of American history, American citizens were plagued by gastrointestinal issues. Diarrhea, gastritis and dysentery were pretty much a way of life. Indigestion was such an immense problem, the poet Walt Whitman called it “the Great American Evil.” All these ...  Show more

Es 1904 y Quaker Oats está a punto de hacer una entrada explosiva en el negocio de los cereales fríos. Ante el riesgo de quedarse atrás, Will Kellogg finalmente decide que es hora de enfrentarse a su hermano. Corta los lazos y lleva las hojuelas de maíz originales al mercado, con ...  Show more

Rerun. John Harvey Kellogg believed his corn flakes had a future as a sexual suppressant when he filed a patent for "Flaked Cereals and Process of Preparing Same" on 31st May, 1895. What the Seventh Day Adventist and eugenicist hadn’t counted on was his brother Will - who combine ...  Show more