Cereal Wars - A Divine Mission | 1

With all the hype around portable and smart speakers, it’s easy to forget that they didn’t always exist. In fact, it took one fateful meeting with Monster Cables and Interscope Records to really kick the industry off. In this one-episode Business Battle, we explore the time wh ...

The humble raisin: it’s hard to imagine that dried grapes are at the center of one of the longest running business wars in the United States. But with almost all of the country’s raisins coming from a small area in California’s Central Valley, it is a brutal and cutthroat indu ...

Es 1904 y Quaker Oats está a punto de hacer una entrada explosiva en el negocio de los cereales fríos. Ante el riesgo de quedarse atrás, Will Kellogg finalmente decide que es hora de enfrentarse a su hermano. Corta los lazos y lleva las hojuelas de maíz originales al mercado, con ...  Show more

For the first 150 years of American history, American citizens were plagued by gastrointestinal issues. Diarrhea, gastritis and dysentery were pretty much a way of life. Indigestion was such an immense problem, the poet Walt Whitman called it “the Great American Evil.” </ ...

John Harvey Kellogg is best known, along with his brother, for changing the way the world ate breakfast. But cornflakes were actually a by-product of Dr Kellogg’s lifelong mission to improve the dietary health of patients at his Battle Creek Sanitarium, a once world-famous medica ...  Show more

Rerun. John Harvey Kellogg believed his corn flakes had a future as a sexual suppressant when he filed a patent for "Flaked Cereals and Process of Preparing Same" on 31st May, 1895. What the Seventh Day Adventist and eugenicist hadn’t counted on was his brother Will - who combine ...  Show more