Cereal Wars - Cereal Offenders | 4

With all the hype around portable and smart speakers, it’s easy to forget that they didn’t always exist. In fact, it took one fateful meeting with Monster Cables and Interscope Records to really kick the industry off. In this one-episode Business Battle, we explore the time wh ...

The humble raisin: it’s hard to imagine that dried grapes are at the center of one of the longest running business wars in the United States. But with almost all of the country’s raisins coming from a small area in California’s Central Valley, it is a brutal and cutthroat indu ...

Es 1904 y Quaker Oats está a punto de hacer una entrada explosiva en el negocio de los cereales fríos. Ante el riesgo de quedarse atrás, Will Kellogg finalmente decide que es hora de enfrentarse a su hermano. Corta los lazos y lleva las hojuelas de maíz originales al mercado, con ...  Show more

Cereal is everywhere these days. While diet trends come and go, those ubiquitous boxes and mascots seem here to stay -- and, in some cases, it seems people are buying an idea as much as buying a foodstuff. In part two of this two-part series, Ben, Noel and Max trace the brilliant ...  Show more

Is Cap'n Crunch Really a Captain? Is the Silly Rabbit using psychological tricks on kids? And why did everyone stop putting prizes in cereal boxes? Will and Mango take a trip down memory lane, exploring why America is so nostalgic for those sugary sweet breakfast treats. Featu ...

Cereal is everywhere nowadays, but how did it become a thing? For most of us, this stuff is the ultimate convenient breakfast, and even the most sugary varieties claim to offer nutritional benefits and a balanced start to your day -- even if those claims may be a bit... misleadin ...  Show more