Cereal Wars - Trix of the Trade | 5

With all the hype around portable and smart speakers, it’s easy to forget that they didn’t always exist. In fact, it took one fateful meeting with Monster Cables and Interscope Records to really kick the industry off. In this one-episode Business Battle, we explore the time wh ...

It’s April 2011, and Evan Spiegel is about to present his class project. Right now, it's called Picaboo. Soon, it's going to become Snapchat. But for Spiegel, this is more important than grades--at stake are potential investors and the future of communication as we know it.

Es 1904 y Quaker Oats está a punto de hacer una entrada explosiva en el negocio de los cereales fríos. Ante el riesgo de quedarse atrás, Will Kellogg finalmente decide que es hora de enfrentarse a su hermano. Corta los lazos y lleva las hojuelas de maíz originales al mercado, con ...  Show more

Cereal is everywhere these days. While diet trends come and go, those ubiquitous boxes and mascots seem here to stay -- and, in some cases, it seems people are buying an idea as much as buying a foodstuff. In part two of this two-part series, Ben, Noel and Max trace the brilliant ...  Show more

Is Cap'n Crunch Really a Captain? Is the Silly Rabbit using psychological tricks on kids? And why did everyone stop putting prizes in cereal boxes? Will and Mango take a trip down memory lane, exploring why America is so nostalgic for those sugary sweet breakfast treats. Featu ...

Gabi Lewis and Greg Sewitz founded Magic Spoon to create a sugary breakfast cereal without the sugar. If that sounds daunting, consider their first business: protein bars made with cricket flour. Riffing on an idea that began as a college assignment, the founders ordered live ...