Hershey vs Mars - Chocolate Town | 1
Up next
The humble raisin: it’s hard to imagine that dried grapes are at the center of one of the longest running business wars in the United States. But with almost all of the country’s raisins coming from a small area in California’s Central Valley, it is a brutal and cutthroat indu ...
Facing a shrinking raisin market, Sun-Maid hires a new CEO with a mandate to make raisins popular with Millennials. He believes part of the reason consumers are spurning raisins is the price and is set on Sun-Maid paying less money to farmers. This puts him on a collision cour ...
Recommended Episodes
After two failed candy businesses, the confectioner Milton Hershey discovers a new recipe for making caramels and starts the Lancaster Caramel Company. The business makes him a millionaire, but he quickly becomes interested in the seductive promise of a new product: chocolate. ...