Hershey vs Mars - Mars Attacks! | 4

It’s the 1960s, and two climbing buddies are about to lay the foundations for a new industry.The older of the two is an outdoorsman and part-time blacksmith Yvon Chouinard. His younger buddy is Doug Tompkins, who abandoned his Connecticut rich-kid life to find his kicks in the wi ...  Show more

It’s 1970 and The North Face’s new owner Hap Klopp is on a mission to turn the dirtbag outdoor store he bought into an industry trailblazer. But with outdoor activity still a niche pastime, he’s going to have to do more than create gear – he’s going to have to create a market too ...  Show more

Es 1886 y en la ciudad de Nueva York, un joven pastelero llamado Milton Hershey está tratando desesperadamente de salvar su negocio.Ha estado luchando durante años. Fundó su primer negocio de dulces en Filadelfia, solo para verlo colapsar. Su segunda aventura duró apenas unas sem ...  Show more

After two failed candy businesses, the confectioner Milton Hershey discovers a new recipe for making caramels and starts the Lancaster Caramel Company. The business makes him a millionaire, but he quickly becomes interested in the seductive promise of a new product: chocolate.Wan ...  Show more

Mars makes some of the most popular chocolate candies in the world. It’s dedication for secrecy rivals Willy Wonka. Joelle Glen Brenner, author of the book The Emperors of Chocolate: Inside the Secret World of Hershey and Mars, shares why secrecy is such a crucial ingredient in t ...  Show more

Roscoe Rodda was in the fight of his life. His candy factory was right down the road from Milton Hershey’s—yes, THAT Hershey’s—and he needed to set himself apart. So Roscoe embraced a single holiday to get the competitive confectionery edge: Easter. Chocolate eggs, jellybeans… an ...  Show more