Why gender-based marketing is bad for busines...

In celebration of Pride Month, we’re revisiting conversations with accomplished LGBTQ+ guests—Carol Leifer, Paul Tazewell, Sonya Passi, Leisha Hailey, and Kate Moennig—about the journeys that led them to fulfilling professional lives and the influences that shaped who they are to ...  Show more

What does it look like when a city becomes a laboratory for innovation? His Excellency Khalfan Belhoul, CEO of the Dubai Future Foundation, explains why Dubai is cutting the bureaucratic red tape to experiment with big ideas in everything from AI and emerging tech to finance and ...  Show more

Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't ...  Show more

Comment le "femvertising" façonne-t-il le marketing ? Le mot "femvertising" est la contraction anglaise du mot female et advertising. Un concept en marketing qui remonte aux années 80. La dernière à en parler dans la littérature française c'est Anaïs Lecoq en 2021. Dans son ouv ...  Show more

Myths of Marketing: Banish the Misconceptions and Become a Great Marketer by Grant Leboff

<span style="font-weight: 400;">It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marke ...

Myriam Sidibe, senior fellow at the Harvard Kennedy School, says that brands are uniquely positioned to encourage shifts in consumer behavior that benefit individuals, communities, and the environment. A public health expert, she has studied these types of mission-led marketing c ...  Show more