Why gender-based marketing is bad for busines...

For the 20th anniversary of Design Matters, Debbie Millman revisits conversations with renowned poets Eileen Myles, Elizabeth Alexander, Sarah Kay, and Amber Tamblyn. These excerpts reflect on language, identity, memory, and the lived experience that fuels their work. Together, t ...  Show more

To calm the storm inside your mind, you must first understand it. Singer and actress Rhonda Ross shares her theory of "emotional sovereignty" — the idea that your feelings aren't shaped just by your circumstances, but by the thoughts running on loop in your head. In conversation ...  Show more

Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't ...  Show more

Comment le "femvertising" façonne-t-il le marketing ? Le mot "femvertising" est la contraction anglaise du mot female et advertising. Un concept en marketing qui remonte aux années 80. La dernière à en parler dans la littérature française c'est Anaïs Lecoq en 2021. Dans son ouv ...  Show more

Myths of Marketing: Banish the Misconceptions and Become a Great Marketer by Grant Leboff

<span style="font-weight: 400;">It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marke ...

Myriam Sidibe, senior fellow at the Harvard Kennedy School, says that brands are uniquely positioned to encourage shifts in consumer behavior that benefit individuals, communities, and the environment. A public health expert, she has studied these types of mission-led marketing c ...  Show more