Why gender-based marketing is bad for busines...

“My lens around style doesn’t have anything to do with style anymore — it’s about physicality,” says stylist and fashion consultant Stacy London. “What do I want to be able to do? How do I keep myself strong?” Stacy’s message has resonated for many women, and for this episode, sh ...  Show more

Relationships were never meant to be efficient, says sextech expert Bryony Cole, and yet AI companions are increasingly designed to be exactly that. As intimate relationships between humans and AI become more common, Cole challenges us to think more deliberately about how we shap ...  Show more

Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't ...  Show more

Comment le "femvertising" façonne-t-il le marketing ? Le mot "femvertising" est la contraction anglaise du mot female et advertising. Un concept en marketing qui remonte aux années 80. La dernière à en parler dans la littérature française c'est Anaïs Lecoq en 2021. Dans son ouv ...  Show more

Myths of Marketing: Banish the Misconceptions and Become a Great Marketer by Grant Leboff

<span style="font-weight: 400;">It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marke ...

Myriam Sidibe, senior fellow at the Harvard Kennedy School, says that brands are uniquely positioned to encourage shifts in consumer behavior that benefit individuals, communities, and the environment. A public health expert, she has studied these types of mission-led marketing c ...  Show more