To Truly Delight Customers, You Need Aestheti...

Do you have good AI? That’s “aesthetic intelligence” — not artificial intelligence. Pauline Brown, former chairman of North America for the luxury goods company LVMH, argues that great leaders need to develop “aesthetic intelligence” to stand out among competitors. They need to u ...  Show more

As the founder and CEO of Beyond Meat, Ethan Brown has spent years navigating misconceptions about plant-based foods. But smart entrepreneurs listen instead of arguing. Only by obsessing over what customers say they want has Brown been able to create a product that succeeds in ...

THE YES, a shopping app for fashion brands, uses a sophisticated algorithm to create and deliver a personalized store for every shopper, based on her style preferences, size, and budget. After launching the app in 2020, the founders must decide whether to continue developing the ...  Show more

Cela fait des années que l’on oppose l’intelligence émotionnelle à l’intelligence « classique », bien cartésienne, basée sur des critères mesurables, concrets. Sans vouloir faire un cours d’histoire trop rébarbatif, la valorisation de l’intelligence mathématique et technique r ...