Macy’s vs Gimbels - Showdown over Manhattan | 3

Macy’s vs Gimbels - Showdown over Manhattan |...

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Macy’s vs Gimbels - Diversify or Die | 4

It’s the 1920s and wealthy flappers and captains of industry have money to burn for raccoon coats and monogrammed sterling silver hip flasks. Gimbels makes a risky acquisition of Saks Fifth Avenue, that ends up floating Gimbels through hard times and family tragedy during the ...

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Macy’s vs Gimbels - Wartime Wagers | 5

In the late 1930s Gimbels makes a risky bet by stockpiling goods likely to be scarce in wartime. They also snap up their rival’s star copywriter, who does the best work of her career at their shop. Their savvy planning and advertising strength position them well for the post-w ...

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