Take bigger risks, w/Shellye Archambeau

The Super Bowl LX ad blitz was a big budget highwire act — from Anthropic's shot at OpenAI to Lady Gaga's homage to Mr Rogers, and Dunkin's nostalgia-fueled celeb fest. Autodesk CMO Dara Treseder returns to Rapid Response to break down what worked, what didn’t, and what the ads r ...  Show more

Gary Vaynerchuk of VaynerMedia has produced more than a dozen Super Bowl ads for brands. In 2026, his hilarious "Will Shat" spot for Kellogg's Raisin Bran features actor William Shatner with a fiber-forward message. He talked with Jeff Berman about the bold ad, how marketing is c ...  Show more

Why are so many businesses being destroyed by the silent killers? When it comes to starting, growing, or maintaining a mature business, the worst thing that you can do is ignore your risk, because if you do these risks will become the silent killers of your business. Most people ...  Show more

Shellye Archambeau knew as a teenager she wanted to grow up and become a CEO. But when Shellye started as an undergraduate at the Wharton School of Business in 1980, there were just two female CEOs of large corporations, and none of the CEOs of Fortune 500 companies were Black. D ...  Show more

If you aren't pained by the risk involved in a potential career move, it's probably not a breakout opportunity. In fact, one of the riskiest things you can do in your career is try to eliminate risk altogether. Risk is omnipresent. You need to know how to evaluate it, and to buil ...  Show more

<span style="font-weight: 400;">Welcome to Strategy Skills episode 289, an episode with Linda Yates, the founder and CEO of Mach49, the leading growth incubator for global businesses with clients including Goodyear, Hitachi, Intel, JetBlue, Nestlé Purina, Prudential and Shell. ...