Who's Afraid of the Sound of TikTok? (w Cat Z...

Everybody sings the chorus, but superfans quote the verse. On this episode of Switched on Pop, Charlie and Nate trace the verse from Shakespeare through opera to TikTok, and songwriter Audrey Hobert shares her philosophy of specific verses and anthemic choruses: you can't have th ...  Show more

Research says you judge a song in under half a second. So why write an intro at all? On this episode of Switched on Pop, Charlie and Nate kick off their Netflix launch and probe what an intro means in today's musical landscape, alongside special guests like Aaron Dessner (Taylor ...  Show more

The wildly popular platform has reshaped pop during the coronavirus pandemic, and changed how record labels grapple with unpredictable virality. Guest: Caryn Ganz. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite p ...  Show more

TikTok’s sonic logo is one of the fastest growing sonic logos in history. Today, that little sound is being heard millions of times a day on apps like Instagram, Reddit and Youtube… but creating it wasn’t easy. To make it, the creative team went through thousands of iterations, e ...  Show more

TikTok has turned the traditional music industry on its head. Users on the platform are dictating hits before they reach the charts and revolutionizing the way artists are discovered. But what happens to the creative process when "going viral” takes center stage? This week, Audie ...  Show more

TikTok music has emerged as a powerful cultural phenomenon, capturing the attention and imagination of millions around the world. With its addictive and easily digestible format, TikTok has become a breeding ground for viral music trends and catchy hooks. The platform has propell ...  Show more