Ford vs Chevrolet - Tin Lizzie Becomes Roadki...

FDR believed that WWII was a contest of mass production. Whoever could build the most trucks, tanks, guns and airplanes would come out on top. What power could defeat the United States of America and its massive automobile industry? But for Roosevelt’s arsenal to work automake ...

In the 1960s, the biggest generation of Americans of all time are reaching driving age. They want cars, and they want them to be fast and powerful, and they want them now. The best showcase for these cars is by winning races, and in the 1960s, Ford and Chevy are gunning for ea ...

Named after one of the greatest U.S. presidents, the Lincoln Motor Company has become as ingrained in American culture as the Statue of Liberty. Founded by Henry Leland to produce plane engines during World War I, Lincoln became a key driver of the early automobile industry in ...

Lee Iacocca takes charge at Chrysler and finds a company on the brink of collapse. But his attempts to turn the automaker around are undermined by a new and unforeseen global economic crisis.

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We often hear the story about the great leader who joins a legacy company and guides it through massive transformation. But massive transformation can also start from the inside. Bill Ford, the executive chair of the Ford Motor Company, founded by his great-grandfather, is pro ...

General Motors is America’s carmaker, an empire that helped build Detroit Motor City. Since 1908, General Motors has been a key driver of the workforce, the economy and American culture. But in 2008, the once-thriving car business came to a screeching halt. In the wake of the ...