Fast food franchise

Fast food franchise

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McDonald’s vs Burger King - Fastest Burger in the West | 1
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It’s 1948, and somewhere around the edge of the Mojave Desert, a drive-in restaurant is making waves. It's called McDonald’s and it’s like no burger joint anyone’s seen before—a carhop-free eatery with lightning fast service, and shockingly low prices.But McDonald’s proprietors a ...  Show more

McDonald’s vs Burger King - Cooking with Gas | 2
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It’s the late 1950s and fry cooks are flipping as fast as they can. But McDonald’s and Insta-Burger King’s desire for national success far outstrips their ability to deliver. It’s not enough to just make a better burger: bad contracts, bad equipment, limited capital and investors ...  Show more

McDonald’s vs Burger King - Feeding Frenzy | 3
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By the mid-1960s, Americans have developed a taste for fast, delicious, affordable food — and they’re demanding more. U.S. fast food franchises — McDonald’s, Burger King and Burger Chef — know that if they want to feed America and win the burger wars, they’re going to have to gro ...  Show more

マクドナルド対バーガーキング | 点火 | 2
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1948年、マクドナルド兄弟はセルフサービス、ライン生産、そして低価格でファストフードの新時代を切り開いたが、これに触発された多くの人々は兄弟の合理的な手法に追随。その中には、フロリダ、ジャクソンビルの「インスタ・バーガー・キング」(後のバーガーキング)の創業者や、マクドナルドのフランチャイズを全国に販売する権利を手に入れた、シカゴの野心的なビジネスマン、レイ・クロックがいた。しかし、クロックは加盟店を集めるのに苦労する。ゴルフ仲間にマクドナルドを売り込もうとしたが、彼らは15セントのハンバーガーに将来性を感じていなかった。必死になっているクロックと彼の ...  Show more