Lululemon Athletica: Chip Wilson (2018)

In the late 1990s, Shep and Ian Murray looked at a shrinking category–men’s ties–and saw an opportunity: a necktie isn’t just functional. It’s expressive. It can signal identity, taste, aspiration. With no fashion experience and no outside investors, the Murray brothers started m ...  Show more

Today’s callers: Christina from California wonders how to build trust with her fragrance brand formulated without allergens. Then, James, also from California, assesses how he can create more brand awareness for his kids' flip flop company. And Ben from Florida evaluates whether ...  Show more

Can you reinvigorate a beloved but troubled brand by applying lessons from a different industry? Under Armour CEO Stephanie Linnartz firmly believes so — and earlier this year made the leap from Marriott to become the first woman to helm a major sports apparel brand.

She ...

In this episode of Business Daily, the latest in our series on women, sport and business, it's all about the merch.We'll explore how important replica tops and kits actually are for women’s sport in terms of fandom, participation and of course money. We ask what female sports fan ...  Show more

In this episode of Business Daily, the latest in our series on women, sport and business, it's all about the merch.We'll explore how important replica tops and kits actually are for women’s sport in terms of fandom, participation and of course money. We ask what female sports fan ...  Show more

This episode is brought to you by Wondery in partnership with Dell Technologies. In honor of small businesses, we're featuring inspiring stories of successful companies that started out small.

It’s 1970 and Gert Boyle’s life is in ruins. Her husband’s just died, and now, ...