Lululemon Athletica: Chip Wilson (2018)

Plus, how candor has been a more effective press strategy than talking points for (the literal) Mrs. Meyers.First we meet Allison in California, seeking marketing ideas for her novel wig designs which aren’t done justice by photos alone. Next, Nick in Idaho wonders whether retail ...  Show more

Before Gymboree became a cultural icon in the 80s and 90s, it was just one lonely new mom trying to find connection. Joan Barnes started hosting weekly playgroups for parents… and demand exploded. What began as a diversion became a business. Then a franchise. Then a brand everyon ...  Show more

Can you reinvigorate a beloved but troubled brand by applying lessons from a different industry? Under Armour CEO Stephanie Linnartz firmly believes so — and earlier this year made the leap from Marriott to become the first woman to helm a major sports apparel brand.

She ...

In this episode of Business Daily, the latest in our series on women, sport and business, it's all about the merch.We'll explore how important replica tops and kits actually are for women’s sport in terms of fandom, participation and of course money. We ask what female sports fan ...  Show more

In this episode of Business Daily, the latest in our series on women, sport and business, it's all about the merch.We'll explore how important replica tops and kits actually are for women’s sport in terms of fandom, participation and of course money. We ask what female sports fan ...  Show more

This episode is brought to you by Wondery in partnership with Dell Technologies. In honor of small businesses, we're featuring inspiring stories of successful companies that started out small.

It’s 1970 and Gert Boyle’s life is in ruins. Her husband’s just died, and now, ...