How Psychologists Brainwash You to Buy

What if you stopped waiting to believe in yourself and simply started taking action? In this episode, I break down why confidence isn't something you need before you start—it’s something you build by doing what you say you’re going to do, following through, and showing up for you ...  Show more

Have you ever had a gut feeling about a person or decision that you ignored, only to realize later that your intuition was right? In this episode, I break down the science behind intuition, why your fears scream while your intuition whispers, and how your body can pick up on info ...  Show more

Can marketers tap into psychology to improve the effectiveness of their work? Well, there’s a reason why Dr. Robert Cialdini’s psychology book Influence is a marketing and sales bestseller.

Whether you realize it or not, psychological principles are applied in m ...  Show more

In the 5 years I’ve spent creating this show, I’ve learnt a lot about advertising. Today, I share six evidence-based principles that are proven to improve any ad. If you want to understand why you buy the things you buy, then tune in. Join the free Science of Persuasion Course: ...  Show more

Delving into the psychology behind our spending habits, from the emotional triggers that drive impulse buys to the cognitive biases and social influences shaping our financial decisions.Savvy Psychologist is hosted by Dr. Monica Johnson. A transcript is available at Simplecast.Ha ...  Show more

Richard Shotton is a behavioural scientist, Founder of Astroten and an author. Humans are predictably irrational. By studying these behaviours through clever techniques, advertisers and marketers have been able to boost sales and influence you in ways you might not realise or exp ...  Show more