How Psychologists Brainwash You to Buy

What if the things stressing you out the most right now are actually the things you once prayed for? In this episode, I’ll show you how asking four simple words—“How lucky am I?”—can shift your perspective, help you manage difficult emotions, and turn everyday frustrations into r ...  Show more

What if the thing you’re constantly chasing is actually controlling you? In this episode, I break down the hidden things we unconsciously worship—from money and success to validation, relationships, productivity, and control—and how they can quietly shape our identity and self-wo ...  Show more

Can marketers tap into psychology to improve the effectiveness of their work? Well, there’s a reason why Dr. Robert Cialdini’s psychology book Influence is a marketing and sales bestseller.

Whether you realize it or not, psychological principles are applied in m ...  Show more

In the 5 years I’ve spent creating this show, I’ve learnt a lot about advertising. Today, I share six evidence-based principles that are proven to improve any ad. If you want to understand why you buy the things you buy, then tune in. Join the free Science of Persuasion Course: ...  Show more

In this episode of the Coaches Compass, Mike dives into marketing and buyer psychology. This is such a high leverage skill to acquire. When you understand what moves your audience to enroll in coaching, you can help more people and they'll stay in your coaching program lo ...

Delving into the psychology behind our spending habits, from the emotional triggers that drive impulse buys to the cognitive biases and social influences shaping our financial decisions.Savvy Psychologist is hosted by Dr. Monica Johnson. A transcript is available at Simplecast.Ha ...  Show more