Fitbit: James Park

Roy and Ryan were avid outdoorsmen who wanted a cooler that wouldn’t break. So they built one themselves.The result was YETI: a high-end cooler that early retailers thought nobody would buy. But serious outdoorsmen did—and eventually YETI escaped its niche, becoming a status symb ...  Show more

Today’s callers: Shawn from Saskatchewan weighs whether brand-building or licensing is best for his card-based party game. Then Shirin in Texas wants to differentiate her graphic stationery in a crowded Etsy marketplace. And Mark from New Jersey works through refocusing his line ...  Show more

Before Apple and Samsung took over our wrists, there was Fitbit. The fitness tracker was just about the coolest thing in Silicon Valley, and everyone in tech was wearing one — including Wired Magazine senior editor Michael Calore and senior writer Lauren Goode!Long before the pai ...  Show more

Advances in technology mean more people have devices which offer incentives and rewards for achieving fitness goals.From hi tech gyms to interactive home works outs, we explore why some companies are embracing this approach.It’s boosting user engagement and transforming workouts, ...  Show more

Will Ahmed is the founder of Whoop, the fitness monitoring app worn by LeBron James and Serena Williams, and which goes toe to toe with Apple, Google and Amazon. Will is the classic example that business and entrepreneurial drive follow on from being obsessed with a problem. Aft ...  Show more

Phil Knight, former chair and CEO of Nike, tells the story of starting the sports apparel and equipment giant after taking an entrepreneurship class at Stanford and teaming up with his former track coach, Bill Bowerman. Together (and with the help of a waffle iron) they changed h ...  Show more