How Marketers Can Drive Social Change and Pro...

In this unique episode. Amanda Russell and Mark Schaefer offer an exclusive look at the extraordinary marketing challenges in the field of marketing. In a world where taste, scarcity, and exclusivity rule, the foundations of mass marketing are meaningless. How do luxury brands co ...  Show more

<div>Marketing to Gen Z requires drops, collabs and customization as table stakes, nostalgic IP as a ticket to ubiquity, participatory game mechanics driving virality, content and commerce finally tying the knot, and billionaire influencers, to name a few.</div>

Mark Schaefer ...

<div>Mark Schaefer and Amanda Russell explore the Pratfall Effect, a psychological model that says we gain trust and credibility through revealing our mistakes. In this fascinating episode, they look at case studies from Mark's dressing habits and a weird burger commercial, to co ...  Show more

In this episode we connect with two dedicated social entrepreneurs using their ventures to make change within the communities in which they operate and serve. We hear what motivates their drive for impact, and they also share their tips on what’s propelled each of their businesse ...  Show more