Talent Is the Variable | Interview with Light...
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Today's episode is an interview I did for Advertising Week Asia. We go in depth on how brands can capture attention in today's landscape, how to leverage tools like TikTok and other social platforms to garner attention, what these new platforms are doing for brands to help the ...
What does it take to successfully market a brand today? Last month, Guy sat down with marketing expert Jim Stengel to find out. Jim spent more than two decades at Procter & Gamble, where he managed international brands like Jif and Pampers. He spent seven years as P& ...