10. Why Are Stories Stickier Than Statistics?

Also: why do people hate small talk? This episode originally aired on June 27th, 2021. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. 

Also: what does your desired superpower say about you? This episode originally aired on June 20th, 2021. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. 

The most important story is not a story that you've ever read, heard, or been told before!

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