#86 BJ Fogg: The Science of Lasting Change

Mark Pincus is the creator behind Farmville and Words with Friends. He built Zynga into one of the biggest gaming companies in the world and helped shape the early era of social products on the internet. In this conversation, he breaks down how great founders spot winning ideas e ...  Show more

Chung Ju-yung built Hyundai because he refused to be stopped. He is known for turning Hyundai into an industrial force that helped transform South Korea. The company built highways, ships, cars, and entire industries. At its peak, Hyundai accounted for 16% of South Korea’s econom ...  Show more

BJ Fogg: Tiny Habits BJ Fogg is a behavior scientist, with deep experience in innovation and teaching. He’s directed a research lab at Stanford University for over 20 years. He trains innovators to create solutions that influence behavior for good in the areas of health, sustaina ...  Show more

Join Hala Taha for a Live Young and Profiting Podcast Episode with Stanford University Behavior Scientist BJ Fogg. They will discuss innovative habit forming changes to help influence new behavior for good! BJ is an expert in behavior science and is the bestselling author of Tiny ...  Show more

Whether you want to read more books or exercise more regularly, BJ Fogg has good news. “Habits are easier to form than most people think,” he says, “If you do it in the right way.”

As the founder and director of ...

Jocelyn Brady is our guest for the 292nd episode of The Copywriter Club Podcast. Jocelyn is a brain and story coach who helps her clients create more out of their lives. She is a former copywriter whose fascination with neuroscience led her down a new path. Here’s how the convers ...  Show more