Vita Coco: Michael Kirban

Karissa Bodnar had a dream job at L'Oréal when a close friend died from cancer at age 24. It shook her up and made her reassess what she really wanted to do with her life. The answer? Build her own beauty business with a mission of “giving back.”The problem? Nobody seemed to want ...  Show more

Today’s callers: Juliette in France wonders how to raise awareness of her “magical” cooling device—without a costly ad campaign. Then David in North Carolina looks to grow the wholesale channel of his engraved gifts business in light of thinning retail margins. And Kaitlin in Cal ...  Show more

Mike Kirban, co-founder and executive chair of The Vita Coco Company talks about growth for the brand and about the beverage sector broadly. He speaks with hosts Carol Massar and Tim Stenovec.See omnystudio.com/listener for privacy information. 

LifeAid’s Aaron Hinde (@aaronhinde) stopped by to talk “vitamins that you’ll enjoy drinking.” He built a new beverage brand from zero to $100m+ in value, taking on the big boys like Red Bull, Monster etc.. He talks about coming up with the formula, and their distribution strategy ...  Show more

Joyce and Raissa de Hass used to make tonic waters and mixers for their friends. That passion became a university project, which then turned into a successful start-up. In the early days, the twin co-founders from the Netherlands were releasing batches of products they weren't re ...  Show more

There's not just one way to create a product that sells. Just ask Bryan Reisberg and Scott Dunn of Little Chonk. Bryan needed a safe way to transport his corgi Maxine to his office in New York City, but there just wasn't a durable, safe dog backpack on the market. Through tria ...