Mastering the Art of Persuasion

Jonah Berger (@j1berger) is a professor at Wharton and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He's also a bestselling author; his latest book is The Catalyst: How to Change Anyone's Mind. Wha ...  Show more

Want to be more persuasive? Wondering which words will influence people to take action? To discover how to use language to guide people to a desired outcome, interview Jonah Berger.

Guest: <a href="https://jonahberg ...

On today’s episode of Nudge, I learnt something that genuinely surprised me.  Persuasive people aren’t born persuasive.  They’re not persuasive because of their looks, their character, or their position.  No, according to today’s guest, Dr Jonah Berger, their persuasiveness actua ...  Show more

You don’t need pressure to persuade — you need the right question. In this episode, Yale professor and bestselling author Zoe Chance joins Kwame Christian to share the most practical, science-backed influence strategies used by top leaders, negotiators, and communicators. You'll ...  Show more