FedEx vs UPS | We’re Gonna Need a Bigger Plan...
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UPS decides it’s time to expand its market outside North America and makes a big push into Western Europe. But it’s harder than expected to integrate its corporate culture with European norms. FedEx CEO Fred Smith eschews European expansion and goes all- ...
With UPS expanding aggressively into Europe and other continents, FedEx decides to bet big on China. But it’s a risky strategy that initially looks like it’s going to fall short. Meanwhile, UPS tries to maintain its competitive advantage by pushing for m ...
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