Agile Marketing with Jascha Kaykas-Wolff, CMO...

Most websites are bleeding traffic before visitors even see the page… and Google Analytics can't tell you it's happening. Pantheon's data shows that if your site takes longer than 2 seconds to load, users swipe away before your page even renders. The magic number is now under 1 s ...  Show more

What if the marketing channel getting the least resources is actually shaping your entire brand reputation? Daniella Sampson reveals why B2B teams chase the wrong AI trends while underfunding social media. She breaks down GEO vs SEO, why monitoring 10,000 prompts daily is mostly ...  Show more

Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don’t want your AI, behind the scenes at X’s ad sales, and the bizarre livestream that sold millions, with barely a word uttered.

How can marketers strike a balance between brand awareness and long-term thinking? Vibhor Kapoor,  Chief Business Officer of NextRoll and former President of Adroll, joins me to discuss the importance of brand purpose and standing out in a crowded market. We explore the concept o ...  Show more

<span>Caught in the crossfire — how good marketers being penalized for the actions of bad actors. Also: Threads finally gets an API. Performance Max rolls out to more Microsoft advertisers. Are p.r. people aiming at the wrong target? And some very welcome updates to Instagram ...

A major marketing platform keeps shedding employees. Why Threads isn’t going to give you the search capabilities you want. The global ad market will end the year up. And an MIT study finds consumers prefer marketing copy written by AI.

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