Creating Brands, Asset Synergy, and Longevity...

What does it take to transform 17 years of brand positioning in just 90 days?When Prachi Gore joined Asana as CMO, the company was preparing to move beyond its traditional project management roots into a new era of AI-powered work. With new products on the horizon and a rapidly c ...  Show more

Webflow just scanned 2,000 real websites and gave them a report card on how ready they are for AI search. The median score? A 2 out of 5. And the reason companies are failing isn't the reason LinkedIn keeps telling you.Dave Steer — CMO of Webflow, with prior stops at Twitter, Fac ...  Show more

Read more > Listen to the podcast (duration: 23:01) > In this episode of the McKinsey on Consumer and Retail podcast, three senior partners discuss the changes that will fuel the next generation of growth for consumer-packaged-goods companies.See www.mckinsey.com/privacy-policy f ...  Show more

This episode of our  series, “Monday Marketing Takes” featuring an assortment of essential  marketing tips, key insights, as well as interviews with some of the key  players from around the world in marketing. Today we feature an  interview that I did ...

This episode of our series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I did with the CMO of Snap, Ke ...