The Evolution of Esports and Gaming | Marketi...

In this episode, I break down the most critical shifts happening in modern marketing and share the core strategy I believe will define success for the next decade. I explain why traditional measurements like GRP are outdated and why an obsession with "measuring brand" is an excus ...  Show more

In this keynote from Expo West, I share my current strategy for conquering the evolving media landscape, which has shifted from "social media" to "interest media" where content finds its audience. I explain why CPG brands must view themselves as media companies and aggressively i ...  Show more

Be the first to hear about our next season of The Girls in Marketing Podcast here: https://go.girlsinmarketing.com/3QAm8lv

Wondering if you should be using memes within your marketing strategy? Getting FOMO from seeing your competitors getting involved with ...

Threads is about to make its most important marketing move yet. The real reason spam ranks higher than your brand page in Google. In the battle of the short-form video, Reels is dominating. And the hilarity that happens when a car dealership takes a tiny shortcut in their digi ...

It's the start of a new year and that means it's time for Ezra's annual team kick-off call. <span style= "font-weight: 400;">Tune in to go behind the scenes of our team call to hear the message our leadership team shared with our employees. We discuss how chal ...

Ep. 275: In today's episode, we're reairing one of our favorite episodes ever, Hard Truths to Growing a Product Biz Today.  If you're new here, we are so excited to share one of our most popular episodes ever with you. If you're a longtime listener, we still encourage you to tune ...  Show more