136 The New Rules of Marketing and PR by Davi...

The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott

ABOUT THE BOOK:

The updated ninth edition of the pi ...

Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place by James Muir ABOUT THE BOOK: Stuck deals are arguably the biggest problem in sales. Depending on the industry, between 40-60% of all sales are lost to no-decision. Th ...  Show more

Do you have a local business? Want an effective way to market to people who are near you?

In this episode, I interview Rich Brooks, author of The Lead Machine: The Small Business Guide to Digital Marketing. He's also host of The Agents of Change podcast. 

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Your customers are online, so your business should be too. Finance journalist and business owner David ‘Kochie’ Koch guides you through the unique marketing functions of each digital marketing channel and converting website visitors and social media followers into loyal customers ...  Show more

Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online?

To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. His most recent book is Marketing Rebellion: ...

Today's video is Gary's interview on the Brand New Podcast with Marisa Thalberg and Steven Wolfe Pereira. Gary emphasizes the importance of tailoring messages to different consumer segments, leveraging the unique advantages of social media for targeted and affordable a ...