100 Marketing 4.0 by Philip Kotler

The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott

ABOUT THE BOOK:

The updated ninth edition of the pi ...

Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place by James Muir ABOUT THE BOOK: Stuck deals are arguably the biggest problem in sales. Depending on the industry, between 40-60% of all sales are lost to no-decision. Th ...  Show more

Today’s episode is #4 in our six-part series Marketing For The Now. This show is all about leadership in marketing, focused on how we as business leaders can help turn talk into needed action. We’re joined by Daymond John of Shark Tank, as well as Matthew McCarthy of Ben and J ...

Please support our Podcast by clicking the link below. Thank you!

https://anchor.fm/theaudiobookspodcast/support

<span style="font-weight: 400;">Book Summary:</span>

Think you know the basics of marketing? Think again. Ralph and Kasim show you how to spice up your marketing fundamentals with some cutting-edge tools and techniques. They reveal the secrets of crafting messages that stop people in their tracks and make them drool over your offer ...  Show more

Marketing has evolved listen to this.