200 This is Marketing by Seth Godin

The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott

ABOUT THE BOOK:

The updated ninth edition of the pi ...

Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place by James Muir ABOUT THE BOOK: Stuck deals are arguably the biggest problem in sales. Depending on the industry, between 40-60% of all sales are lost to no-decision. Th ...  Show more

On today’s show we we are taking a deep look at the book called “This is Marketing” by Seth Godin

For the longest time there has been confusion between the various words that surround the topic. What is selling? What is advertising? What is marketing?

So many of ...

Few names carry the weight of Seth Godin when it comes to modern marketing.With over 20 bestsellers, including Purple Cow, Tribes, Linchpin and This is Marketing, Godin has reshaped how businesses connect with their audience. Known for his emphasis on permission marketing—engagin ...  Show more

Seth Godin's This Is Marketing, focusing on seven key principles. Godin argues that effective marketing prioritizes meaningful change over product sales, targeting a specific niche ("smallest viable market") and building trust through storytelling. <s ...

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