SPI 116: Copywriting Tips and Formulas with K...

#915 If you're still running your business like it's 2025, you're missing out on massive opportunities. Nano niches, live stream shopping, and zero-click marketing are part of the next wave of strategies powering online growth. You're still ahead of the curve if you tune in today ...  Show more

#914 Everything has changed. That's my answer to the question of how the world of online business is today versus how it was when I started. Of course, that was in 2008. But my answer is actually the same if I were to compare right now to this time last year. That's why we have a ...  Show more

Do you want more sales? When did you last revisit your messaging? To learn a framework for writing persuasive copy that delivers results in today’s FOMO-saturated climate and discover a method to fine-tune your copy so you hit just the right tone, I interview Ray Edwards.

Do you host a podcast or write a blog? Want to know what it takes to get a book deal?

In this episode I interview Lewis Howes, co-author of LinkedWorking (a book focused on LinkedIn) and Ultimate Webinar Marketing Guide. His podcast is called The School of Greatness (a ...

Want to boost your lead conversions instantly? Wondering what makes a lead gen offer irresistible? To explore how to build lead generation funnels that convert, I interview Alisha Conlin-Hurd.

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Are you doing what you should be doing, and delegating tasks that others should do? Make sure you get the most out of your comparative advantage, as Betsey Stevenson and Justin Wolfers reveal how this economic tool helps run their household. They've written the economics textbook ...  Show more