SPI 50: Brand Loyalty and a 19th Century Strategy You Can Use to Get It

SPI 50: Brand Loyalty and a 19th Century Stra...

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SPI 926: Take This Test to Beat the Trust Recession and Win Big

#926 Fully fake creators, made-up reviews and testimonials, AI slop for days, and scam offers have driven us deep into a trust recession! People are now spending more time figuring out if you're legitimate than they do watching your actual content. If you don't have the right pro ...  Show more

SPI 925: The Top Lessons from 20+ Years of Personal Branding with Cliff Ravenscraft

#925 What happens if you grow a personal brand that's no longer aligned with your purpose? Do you follow your energy into a new identity and start from scratch? If you abandon your business, can you ever return to it without losing momentum? These are all questions I tackle today ...  Show more

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