Facebook Split Testing: How to Make Your Ads Better

Facebook Split Testing: How to Make Your Ads ...

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Getting YouTube Views Is Changing: What Marketers Need to Know

Want to know which YouTube metrics actually matter now and how to get your videos found in Ask YouTube, ChatGPT, and other AI search tools? I interview Justin Brown to learn how YouTube's new view count and engaged views work, which YouTube analytics to track instead, and how to ...  Show more

The Secrets of Human Behavior Applied to Social Ads

Struggling to create Facebook, Instagram, or TikTok ads that people remember long enough to buy from you? I interview Sarah Levinger to learn how to use behavioral science and consumer psychology to create social ads by deciding how to deliver a message, who to aim it at, and whe ...  Show more

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On this week’s Social Media Marketing Talk Show, we explore live video updates from Facebook and YouTube with David Foster and Luria Petrucci of Live Streaming Pros and Facebook ad creation with Amanda Bond. What do you think? Find show notes and share your comments and questions ...  Show more