Why Digital Advertising is Going Up-the-Funne...

Every CMO is being told to replace people with AI agents as fast as possible. Keri McGhee, CMO at Attentive, is doing some of that — and deliberately refusing to do other parts of it. The line she's drawn between the two is the most useful rubric we've heard in months. Attentive ...  Show more

Most CMOs think personalization requires complex AI and endless customer segments. Elizabeth Maxson proves otherwise. She breaks down actionable personalization strategies — from geo-tagging that drove a 51% lift in event attendance to playful homepage tricks that captured market ...  Show more

Lean Marketing: More leads. More profit. Less marketing. by Allan Dib

ABOUT THE BOOK:

Bigger Results with Less Marketing

You keep being told to do more marketing — more complex, more aggressive, and more expensive ...

How can marketers strike a balance between brand awareness and long-term thinking? Vibhor Kapoor,  Chief Business Officer of NextRoll and former President of Adroll, joins me to discuss the importance of brand purpose and standing out in a crowded market. We explore the concept o ...  Show more

Think you know the basics of marketing? Think again. Ralph and Kasim show you how to spice up your marketing fundamentals with some cutting-edge tools and techniques. They reveal the secrets of crafting messages that stop people in their tracks and make them drool over your offer ...  Show more

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In our inaugural Nerd Alert episode, Elena a ...  Show more