Dropping the I-N-G from Marketing and Why it ...

A bank just issued the world's first loan to an AI agent. The agent applied, signed, and set its own repayment schedule. That's where marketing now lives — and most teams are still optimizing for the wrong layer. In this episode, Katja Forbes (founder of The CX Evolutionist and a ...  Show more

What if everything you're optimizing for in marketing — attention, clicks, engagement — is a proxy for the one thing that actually drives action? Pranav Yadav is the Founder & Global CEO of Neuro-Insight, the world's largest measure of memory. His company maps brains to determine ...  Show more

<span style="font-weight: 400;">Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase, discusses the importance of testing marketing campaigns</span> <span style="font-weight: 400;">and prioritizing needle-moving metrics that actually move companies forward. She also exa ...  Show more

Brand spending on market research has been steadily declining, with the latest IPA report showing a 2.9% drop. Why are marketers shying away from one of the best ways to better understand their audience?

This week, Elena and Rob talk with Sarah Jordan, CMO of Constant ...  Show more

In this episode we talk to Latane Conant, Chief Marketing Officer at 6Sense. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today:  http://sweetfishmedia.com/big3 We'll never send you more than what you can ...  Show more

When content marketing is constantly evolving, how can you deliver a B2B product that makes an impact? Camille is the Director of Content and Community at PeerSignal, the free resource that aggregates data, examples, and research for GTM leaders. Daniel and Camille get straight i ...  Show more