The Story Is What Sells

How do you get your brand into the 90% of memory that's subconscious? In this segment from Marketing Trends, neuroscientist Pranav Yadav reveals that the human brain is a pattern-seeking storytelling device — and the formula for creating lasting brand memory hasn't changed in 5,0 ...  Show more

Are you just busy working? Or are you adding value? Marketing has become overloaded with channels, platforms, metrics, and specialized roles. But Seth Matlins believes the job itself is much simpler: create value, drive sustainable growth, and help the business create and keep cu ...  Show more

In this episode, I break down why attention is the most valuable asset in business today — and how to actually earn it. We talk about building a brand vs. just selling, understanding the supply and demand of attention, and why creating content will matter more than ever in the co ...  Show more

As a brand, how you convey your brand message matters. This week, Maha shares how storytelling leads to communication that is both effective and impactful, and how to tell a great story in the age of speed & noise. 

Stories capture human attention like nothing else. The best advertising doesn't just explain features, it creates emotional connections that make your message stick. When brands tell compelling stories, they're perceived as more trustworthy than those relying on straightforward p ...  Show more

This Valentine’s Day we’re examining the relationship between brands and consumers. From KITH’s Valentine’s Day campaign to how your brand can find and engage target audiences, we’re joined by Manager of Audience Development here at HubSpot Media, Dréa Hudson, who will discuss al ...  Show more