But First, Coffee

But First, Coffee

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Build for Community, Not the Playbook

Don’t sell to your community. Just talk to them. DadGang founder Bart Szaniewski started with $750, 100 hats and no real business plan. Four years later, the brand has sold more than a million hats and generated over $36 million in revenue. He’s done it while ignoring a lot of co ...  Show more

Spotlight: The 5,000-Year-Old Method of Making People Remember You

How do you get your brand into the 90% of memory that's subconscious? In this segment from Marketing Trends, neuroscientist Pranav Yadav reveals that the human brain is a pattern-seeking storytelling device — and the formula for creating lasting brand memory hasn't changed in 5,0 ...  Show more

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521: The Business of Coffee: What You Didn’t Know About This Industry
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Coffee and entrepreneurship seem to go hand in hand. I bet you can’t scroll the Instagram accounts of your favorite creators and business owners without a photo of a latte or a caffeine-inspired meme popping up, right?  This guest made coffee the center of her business, and with ...  Show more

Gregorys Coffee: From Bean to Dream - [Business Breakdowns, EP.186]
Business Breakdowns

Today we are getting into the world of coffee with Gregory Zamfotis, the founder of Gregorys Coffee. We breakdown the New York City born coffee chain that now spans across twelve US states. This is a true look into what it takes to open up a coffee shop and the economics behind i ...  Show more

How to Increase Your Sales Targeting Customers When They're Drinking Caffeine
MARKETING

Brandon discusses new research about how caffeine effects consumer spending and then talks about how you can use the results to increase your sales. He covers using caffeine to increase your sales online as well as in retail and provides you some real world examples of businesses ...  Show more

NYT: Advertising Spotlight for 09/18/2006
NYT: Advertising Spotlight

The topic is a new campaign for a coffee company.